Producer Profile: Deep Rooted

This post about Deep Rooted by Bjorn Bergman of Viroqua Food Co-op first appeared on their website

Many would argue that the first true taste of summer is that of a sun-ripened local tomato. Lucky for us, that first Deep Rooted greenhousetaste of summer comes sooner at the VFC thanks to Deep Rooted, our local supplier of certified organic tomatoes. Outside of Westby, Wisconsin, this is our main local tomato producer, which is why we want to share their story with you.

Deep Rooted is owned and run by Tiffany Cade and Jimmy Fackert. They met in 2011 when their families crossed paths while on vacation in the US Virgin Islands. Following meeting abroad, Tiffany and Jimmy kept in touch and started dating.

From the beginning, both Tiffany and Jimmy were interested in organic food production. Tiffany was working for a CSA farm in Chicago and Jimmy grew up in a family that valued gardening and growing food. Less than a year into their relationship, Tiffany’s stepfather Brian passed away in the summer of 2012 leaving Ski Hill Greenhouses in Westby without a main operator. At that time, they were both looking to move somewhere together so Tiffany and Jimmy decided to take the leap. In January of 2013, they moved to Westby, started growing their first tomato seeds, and Deep Rooted was born!

They founded Deep Rooted because they both saw a problem with the way the conventional produce and food is grown, processed and distributed. They thought that through experimentation and combining modern technologies with more traditional methods that they could create a better way of growing and providing food for the local community, efficiently and sustainably.

They followed in the footsteps of Ski Hill Greenhouses and continue to offer a wide variety of flowers. The biggest changes in the farm since they have taken over are the switch to pesticide-free and organic production and the addition of growing certified organic greenhouse tomatoes. Their tomatoes are the earliest and latest available local tomatoes around.

Viroqua Food Co-op has been a big supporter of Deep Rooted since their first season. In 2013, VFC was their first retail account for their tomatoes. In 2015, VFC awarded Deep Rooted a $1,250 P6 Microloan to test two different growing mediums for organic tomato production in their greenhouses. This trial helped them identify which soil mix grows the healthiest organic plants and, as a result, the best tasting tomatoes.

The couple is, understandably, serious about tomatoes. While they love all the tomatoes they grow, they do have a number of favorites. Tiffany’s favorites include Sun Gold Cherry, German Stripe and Abe Lincoln, while Jimmy loves Black Cherry, Cherokee Purple, and German Stripe. Each year they grow new varieties to see if they can find a new favorite for themselves and their customers.

The 2016 growing season marks their fourth year of operation with some exciting changes on the horizon. They are growing a new tomato this year called Sun Peach, a pink cherry tomato that is a sister variety to Sun Gold. This past April, they offered more spring planting classes than ever and this summer they hope to host a number of events on their farm, including a tomato tasting. Keep your eyes on their website and Facebook page for more details if you are interested in attending one of their events.

When purchasing tomatoes, you are supporting Jimmy and Tiffany, a second generation family farm as well as their one seasonal full time employee, Hannah Eddy. In the future, they hope to keep growing so that Deep Rooted can support at least three families with meaningful employment, wages and benefits.

Tiffany and Jimmy sum it up best. “We love what we do. There is nothing quite as gratifying after a full day’s work than knowing that you were a part of putting healthy, nutritious, delicious food on another family’s table.”

Have you had a Deep Rooted organic tomato? Stop by the VFC and pick up a pint or a pound, May through October. We have a variety of their slicer, heirloom and cherry tomatoes. VFC also carries
their annual and perennial flowers and certified organic vegetable and herb seedlings each spring and early summer in the VFC Greenhouse.

Deep Rooted also sells their tomatoes and flowers at the Viroqua Farmers Market and Cameron Park Farmers Market (Downtown, La Crosse), to numerous area restaurants and a variety of other local retail outlets. Learn more at www.deeprootedorganics.com.

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