Category: p6 month

1st P6 Month Tailgate at Viroqua Food Co-op

Viroqua Food Co-op has a well established P6 Tailgate event every March, where vendors come and talk with VFC shoppers about their products and the local food system. This year, the staff at VFC decided to double up and host a second tailgate: a P6 Month Tailgate!

Representatives from 10 small, local, and cooperative producers handed out samples on special discounted products from tomatoes to beer to sauerkraut. A member of the P6 national office came and staffed an informational table, including a raffle for a P6 prize pack with a full case of La Riojana wine.

Check out pictures from the event:

The producers present at this event included:

Seward Co-op’s P6 Month Kick-Off

This blog post is by Laura Larson, Demo Coordinator at Seward Co-op. Photos by Nick Littlefield.

Seward P6 Month SignSeward Co-op goes big for P6 month! We start the month off with our P6 Kick-Off Event, held annually (and in our 4th year!) on the first Saturday in August. It’s a full store of sales, samples, raffles, information tables, and social media giveaways. We continue this energy throughout the month, focusing heavily on booking demos with P6 vendors every weekend in August. These vendors communicate with our buyers to ensure specials on their products, which make for great sales and happy customers. Many of our vendors choose to have sales that last the entire month, and others choose to just focus on a specific sales cycle. Either way, we strive to align their sales with their sampling days.

During the Kick-off event, we have a staff person, in this case our amazing Demo Specialist, Amy, greeting customers as they walk in the door with samples of Equal Exchange chocolates and a raffle to win one of two $25 gift cards to the Seward Co-op. Demos throughout the store showcase a number of different vendors representing all three aspects of the P6 program.

Gerhards Brats Seward KickoffWe were proud to feature Gerhard’s Brats, a local, small producer that use a traditional German bratwurst recipe from Gerhard’s family in Austria. Their infamous t-shirts read “Friends Don’t Let Friends Put Ketchup On Brats”. We typically sell maybe 6 packages of Gerhard’s on an average Saturday. During our P6 Kick-off Event, we sold a whopping 112! Customers love his personality and being able to share in something deeper than just heating up a sample to make a sale.

Punk Rawk Lab Seward KickoffAnother vendor we featured was Punk Rawk Labs, who create raw food, artisanal vegan cheeses made from cashews and macadamias. Their interactions while demoing usually involve convincing a customer that yes, vegan cheese can be amazing, and when the customer gives it a try they are blown away. Being able to sample the different flavors (Original, Smoked, Nacho, Herbed) really gives the customer an interactive experience while our awesome PRL representative and employee, Kim, talks about the benefits of raw cuisine and the many ways to enjoy nutmilk cheeses. As far as sales go? Nearly as impressive as Gerhard’s- a normal Saturday sees sales of maybe 3 or 4 packages of cheese. Kim sold nearly 35 packages during her demo during the event! Due to the handmade, quality nature, these cheeses have a bit of a high price point and it’s great to give customers an opportunity to sample before making an investment.

We also had the privilege of having Ruby from P6 staff a P6 information table where she talked about P6 and handed out P6 stickers and samples of Maple Valley maple syrup lemonade.

rsz_nl_5676Coinciding with Kick-off was the continuation of our annual Know Our Grower program. Through this program, we invite farmers into the tore during the height of their growing season to sample their produce in creative ways and to engage with customers about the season and the farm. This is an incredible opportunity to ask questions and try new recipes, and we were lucky that Eduardo Rivera from Sin Fronteras Farm and Food was able to participate. Eduardo made a big batch of pineapple tomatillo salsa using tomatillos and hot peppers grown on his farm in Stillwater, Minn. Seward Co-op employees stopped by the classroom, where he was preparing all morning, wondering what the incredible smell was!

In addition to the raffles the day of our Kick-off event, we have a raffle box to give away two $25 gift cards every weekend throughout August. The raffle tickets contain a line for writing your favorite P6 vendor or item, and it’s always fun to see what our customers write down (“St. Paul Bagelry Cream Cheese (yum)” “Right now? Fresh squeezed lemonade @the deli counter!” And lots of smiley faces and cute drawings.) We keep the raffle box on a large display in a main thoroughfare of the store dedicated to highlighting seasonal merchandising themes. Of course, in August we focus on P6 so the table display is chock-full of shelf-stable P6 treats, wellness items, and general merchandise.

Seward P6Plate Twitter contest entryWe also employ the use of social media to generate excitement for P6. In the past we’ve done a P6 Selfie Contest, where customers can tweet or post a photo of themselves and a favorite P6 item. This year our social media coordinator created #p6plate, where customers could upload photos of their deli meal (artistically rendered or not), for a chance to win P6 prizes.

Another way we connect customers with P6 vendors is through our Staff Picks- handwritten note cards posted near items written by staff showcasing their love of that pLone Grazer staff pick on the shelfroduct. These are great for increasing sales and really draw the eye to a product. This method goes over particularly well in the produce department, where people are a little more tentative with the unfamiliar. Staff picks allow staff to communicate not only about the source of the item but ideas on how to prepare it.

During August and throughout the year, one of the things I hear over and over again from our P6 vendors is how much they love sampling and selling their products at Seward. Aside from the fantastic customer base and engaged staff, they feel taken care of and find the support of the P6 program is vital to their wellbeing as small, local, and co-operative producers.

August is P6 Month!

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P6 Month is a time for our P6 stores to highlight the small, local, and cooperative producers that make P6 great. Wholesale cooperatives like Organic Valley, Maple Valley, and Equal Exchange are offering discounts only at P6 stores, and many other P6 producers locally are also passing discounts on to consumers. There are some great events lined up for P6 month. Check them out:

Eastside Food Co-op already held their P6 month kickoff event on July 27th to be in conjunction with a big community festival in their neighborhood, Open Streets. They held a co-op parking lot BBQ, highlighting P6 producer Gerhard’s Brats among others.

Seward Community Co-op will hold their P6 month kickoff this Saturday, August 2nd. There will be samples from many P6 producers including FerndaleMaple ValleyOrganic Valley, and Kickapoo Coffee. Seward will be using the Twitter hashtag for P6 month, #p6, to allow customers to enter a raffle to win a P6 prize!

Viroqua Food Co-op will host a P6 Parking lot square dance on August 22nd. This free event will share delicious P6 food, local music, and dancing! Read more on page four of their newsletter

P6 will be hosting a Twitter conversation among several of our member stores about what P6 is, why it matters, and what impact it’s making. The conversation will be August 28th, 3-4 CST/4-5 EST at the hashtag #p6. Anyone is welcome to join the conversation!

Ozark Natural Foods will be joining the P6 program at their September P6 kickoff. Watch this space for more information!

What are you doing for P6 month? What would you like your local co-op to do?