Equal Exchange Beyond the Peel: Avocados

A version of this post by Jennie Msall originally appeared in three parts in the Equal Exchange Beyond the Peel newsletter. 

The Need for Transformative Trade

Fact: 120 million pounds of avocados were sold in the United States in the days leading up to the Super Bowl.

That’s about 5 million cases.

At Equal Exchange, we’re also asking ourselves how our work importing Mexican avocados relates to issues illustrated in the LA Times piece about the Mexican produce industry. Reporter Richard Marosi traveled across nine Mexican states over 18 months, meeting with workers at the giant farms that export much of the produce sold in the United States. The result was a four-part series released in December that exposed the hardships that Mexican laborers endure, including poor living conditions and work without pay.

Many people have responded to the article, calling for reforms to current trade policies and practices. As we reflect on our broken food system, we want to push the conversation beyond calls for reform. Instead of just reforming the existing policies and practices, we want to talk about what it would look like to truly transform the way Mexican produce is grown and exported to the United States.

What do we mean when we talk about building a transformative trade model?  Reform means taking what already exists, and then tweaking it. It means making amendments and revisions until it is better. But when we transform something, we start from scratch, moving beyond what has worked in the past and completely reconstructing the system.  Reform is easier, safer, and faster; transformation is harder, riskier, and happens over time. 

This e-mail is the first of a three-part series that digs deeper into this topic. Over the next few days, we’ll highlight our ideas for a transformative trade model and the role that our distributors, stores, and customers play in making this vision a reality. (more…)