Category: Viroqua Food Co-op

1st P6 Month Tailgate at Viroqua Food Co-op

Viroqua Food Co-op has a well established P6 Tailgate event every March, where vendors come and talk with VFC shoppers about their products and the local food system. This year, the staff at VFC decided to double up and host a second tailgate: a P6 Month Tailgate!

Representatives from 10 small, local, and cooperative producers handed out samples on special discounted products from tomatoes to beer to sauerkraut. A member of the P6 national office came and staffed an informational table, including a raffle for a P6 prize pack with a full case of La Riojana wine.

Check out pictures from the event:

The producers present at this event included:

Producer Profile: Deep Rooted

This post about Deep Rooted by Bjorn Bergman of Viroqua Food Co-op first appeared on their website

Many would argue that the first true taste of summer is that of a sun-ripened local tomato. Lucky for us, that first Deep Rooted greenhousetaste of summer comes sooner at the VFC thanks to Deep Rooted, our local supplier of certified organic tomatoes. Outside of Westby, Wisconsin, this is our main local tomato producer, which is why we want to share their story with you.

Deep Rooted is owned and run by Tiffany Cade and Jimmy Fackert. They met in 2011 when their families crossed paths while on vacation in the US Virgin Islands. Following meeting abroad, Tiffany and Jimmy kept in touch and started dating.

From the beginning, both Tiffany and Jimmy were interested in organic food production. Tiffany was working for a CSA farm in Chicago and Jimmy grew up in a family that valued gardening and growing food. Less than a year into their relationship, Tiffany’s stepfather Brian passed away in the summer of 2012 leaving Ski Hill Greenhouses in Westby without a main operator. At that time, they were both looking to move somewhere together so Tiffany and Jimmy decided to take the leap. In January of 2013, they moved to Westby, started growing their first tomato seeds, and Deep Rooted was born!

They founded Deep Rooted because they both saw a problem with the way the conventional produce and food is grown, processed and distributed. They thought that through experimentation and combining modern technologies with more traditional methods that they could create a better way of growing and providing food for the local community, efficiently and sustainably.

They followed in the footsteps of Ski Hill Greenhouses and continue to offer a wide variety of flowers. The biggest changes in the farm since they have taken over are the switch to pesticide-free and organic production and the addition of growing certified organic greenhouse tomatoes. Their tomatoes are the earliest and latest available local tomatoes around.

Viroqua Food Co-op has been a big supporter of Deep Rooted since their first season. In 2013, VFC was their first retail account for their tomatoes. In 2015, VFC awarded Deep Rooted a $1,250 P6 Microloan to test two different growing mediums for organic tomato production in their greenhouses. This trial helped them identify which soil mix grows the healthiest organic plants and, as a result, the best tasting tomatoes.

The couple is, understandably, serious about tomatoes. While they love all the tomatoes they grow, they do have a number of favorites. Tiffany’s favorites include Sun Gold Cherry, German Stripe and Abe Lincoln, while Jimmy loves Black Cherry, Cherokee Purple, and German Stripe. Each year they grow new varieties to see if they can find a new favorite for themselves and their customers.

The 2016 growing season marks their fourth year of operation with some exciting changes on the horizon. They are growing a new tomato this year called Sun Peach, a pink cherry tomato that is a sister variety to Sun Gold. This past April, they offered more spring planting classes than ever and this summer they hope to host a number of events on their farm, including a tomato tasting. Keep your eyes on their website and Facebook page for more details if you are interested in attending one of their events.

When purchasing tomatoes, you are supporting Jimmy and Tiffany, a second generation family farm as well as their one seasonal full time employee, Hannah Eddy. In the future, they hope to keep growing so that Deep Rooted can support at least three families with meaningful employment, wages and benefits.

Tiffany and Jimmy sum it up best. “We love what we do. There is nothing quite as gratifying after a full day’s work than knowing that you were a part of putting healthy, nutritious, delicious food on another family’s table.”

Have you had a Deep Rooted organic tomato? Stop by the VFC and pick up a pint or a pound, May through October. We have a variety of their slicer, heirloom and cherry tomatoes. VFC also carries
their annual and perennial flowers and certified organic vegetable and herb seedlings each spring and early summer in the VFC Greenhouse.

Deep Rooted also sells their tomatoes and flowers at the Viroqua Farmers Market and Cameron Park Farmers Market (Downtown, La Crosse), to numerous area restaurants and a variety of other local retail outlets. Learn more at www.deeprootedorganics.com.

Farmer Direct Co-op on the shelves at Viroqua Food Co-op

This post by Bjorn Bergman originally appeared on the Viroqua Food Co-op website. A longer profile of Farmer Direct Co-op, the newest P6 member, is coming soon. 

A small, but revolutionary change took place in our bulk section this year. When it comes to bulk grains, beans, lentils and seeds, we have struggled to find reliable P6 producers to supply our Co-op. Needless to say, it was with great excitement this past spring when the National P6 Office set up a call to introduce P6 retail co-ops (including VFC) to Farmer Direct Co-op, a producer of organic bulk grains, beans, lentils and seeds. After a few more months of working out distribution logistics, this summer we got our first shipment of organic bulk steel cut oats, green lentils, French lentils, small red beans and golden flax seed from Farmer Direct Co-op.2016-Farmer-Direct-Co-op-Postcard.jpg
At the national level, this is a huge victory for Principle Six – as a movement! From the beginning of its creation, P6 had a vision of creating more “Producer Co-op-to-Food Co-op” trade relationships. This connection with Farmer Direct is the first time we have seen one of those “co-op to co-op” relationships evolve and result in new P6 products being stocked at the VFC. A big P6 Win!

With the introduction of Farmer Direct Co-op bulk foods at VFC, we wanted to take some time to share with you why we are so excited about carrying their products.

Farmer Direct Co-op started in 2002 when Jason Freeman (current General Manager) and three organic hempseed farmers formed the business as a way to create more crop price transparency for organic family farmers on the Canadian prairies. The Co-op quickly became popular and more farmers started to join.Today, the co-op is owned by 60 family farms located throughout Alberta, Saskatchewan and Manitoba, Canada.

As Farmer Direct Co-op sales have grown, they became interested in establishing a process and certification for assuring fair crop prices to its farmer-owners. This led them to Domestic Fair Trade Certification (a.k.a. fairDeal). Domestic Fair Trade Certification assures that organic farmers receive fair prices for their crops and that farm workers receive a living wage. In 2010, they became the first food business in North America to receive Domestic Fair Trade Certification.

Farmer Direct Co-op is the only company in North America to combine all three attributes of farmer ownership, domestic fair trade, and organics – all under one brand. When you purchase Farmer Direct Co-op products from our bulk section, you are supporting 60 organic family farms, as well as 11 employees. To learn more about Farmer Direct Co-op, check out their website.

Next time you pass through our bulk section, look for and support Farmer Direct Co-op by purchasing their fantastic P6 grains, beans, lentils and seeds.

Farmer Direct Co-op bulk bins at Viroqua Food Co-op

 

Producer Profile: Fazenda Boa Terra

This blog post by Bjorn Bergman originally appeared on Viroqua Food Co-op’s website.

This month we are highlighting a relatively new producer to Viroqua Food Co-op. Fazenda Boa Terra is a certified organic producefarm located just outside Spring Green, WI owned and operated by Lidia Dungue and John Middleton.

Lidia grew up in Santa Barbara, Brazil. She received a degree in agronomics from UNESP Ilha Solteria and worked for fertilizer companies after college. After being less than inspired by this work, she decided to travel to the United States to get some practical experience working on farms. A full year apprenticeship on an organic vegetable farm was a huge turning point in her life. After getting a degree that was in line with and supported conventional agriculture, her eyes were opened to the fact that organic farming truly does work. Following this experience, she had the dream of owning and running her own organic farm.

John Middleton grew up in the hills and forests of upstate New York dairy country. From his earliest years he was surrounded by chickens, dairy goats, pigs, fruit trees, a large garden, and plenty of forests, all of which gave him a deep appreciation and love of the natural world. Another part of his youth was spent playing farmer with his grandfather, learning handy and mechanical work.

After high school, he attended Rochester Institute of Technology and got a degree in Environmental Science hoping to pursue a career in conservation biology research. By the end of college, he had a deep understanding of the link between nature, environment, society and agriculture. This led him to an interest in being a farmer.

John and Lidia met in 2007 while working on organic farms in upstate New York. Since meeting they have been inseparable. They both realized their collective dreams of farming in 2010, when they started a farm business together. After four years of farming collectively, they were approached by the Frank Lloyd Wright Foundation, Taliesin Preservation, Inc. and Otter Creek Organic Farm to lead a joint venture to start an organic vegetable farm at Frank Lloyd Wright’s Taliesin in Spring Green. In 2014, the couple started their farming venture and they are currently focusing on establishing the infrastructure, building community ties and developing their markets.

In the future, Fazenda Boa Terra hopes to create a model organic farm at Taliesin where beginning and advanced farmers alike, along with consumers, can learn about efficient farming systems, equipment and investment strategies that are highly productive and profitable on an organic farm. They hope to do this through the development of a rigorous residential apprentice program, on-farm workshops and agro-tourism, while maintaining environmental stewardship, long term sustainability, their passion for nature, and most importantly, their love of healthy soil.

They chose the name Fazenda Boa Terra in honor of Lidia’s home country of Brazil. The English translation equates to “Good Earth Farm” which has a twofold meaning. It applies to their environmental consciousness with a deep desire to harmonize with nature in all of their farming operations. But the primary meaning of “Good Earth Farm” is all about soil. They know healthy soil produces plants healthy enough to naturally resist insect attacks, disease and foul weather. When investing in their soils; they invest in themselves, their customers and their community.

Fazenda Boa Terra sells its produce to a variety of retail outlets including VFC, to restaurants, and at the Spring Green and Hilldale (Madison) Farmers Markets on Saturdays. Next time you are at VFC, be sure to keep your eye out for certified organic produce from Fazenda Boa Terra in our produce section.

Learn more about Fazenda Boa Terra on their website  and their Facebook page.

WiscoPop Expands Across the Upper Midwest

2014 microloan-wiscopop

Here in Minneapolis, shoppers at Seward Co-op have seen a new product on the shelves: WiscoPop! Soda. While it’s certainly enough to be excited about a new P6 soda made with natural ingredients, this one is especially exciting because WiscoPop’s bottling operation was made possible in part with help from a P6 Microloan from the Viroqua Food Co-op. WiscoPop raised $24,000 in a successful Kickstarter campaign in order to move from only being offered on tap to being able to bottle their sodas. Commercial soda bottling plants require certain formulas, which don’t match the high standards WiscoPop had for their product. They set out to get equipment to do their own bottling, and successfully raised the money for the equipment. Where Viroqua Food Co-op came in was by providing a $1,500 microloan to WiscoPop to buy bottles, labels, caps, and boxes in bulk. This allowed them to substantially lower the per-item cost of those materials and start their bottling operation on a good foot. When this no-interest microloan was repaid, the money went back into a fund that the co-op granted out to another P6 producer this past January, Del Sol Chocolate. Thanks to Viroqua Food Co-op for supporting this great business and bringing sustainably-made soda to the Upper Midwest!