Congratulations to Three Rivers Market in Knoxville, TN, on launching the P6 Cooperative Trade Movement at their co-op! Merchandising Director Loralyn Howard shared her thoughts on the P6 launch party.
“I’m happy to report that our P6 launch event was a great success! We had over 600 guests at the store during the event! The weather was perfect – sunny, warm and even a bit breezy. The food trucks were cooking and serving to full capacity, and several of them had to run inside for emergency grocery shopping! The food vendors and our customers had a great time, and we had many requests for more events like this.
We’ve already gotten a great response about P6 from customers and P6 vendors. The family from one of our local farms, JEM Farm, expressed their gratitude for being included in P6 on our Facebook page and at the Sunday Supper. I encountered a customer in the store earlier this week who happened to be looking for a P6 pasta sauce. I was happy to see that P6 had already become a regular part of her shopping experience. I’m looking forward to the P6 movement growing in our store. Our customers already value local products highly, and we believe that over time, P6 products will become as important to them. I look forward to the continued growth of Principle Six in our co-op and others!”